Thursday, 12 May 2011

CONTROVERSIAL ADS


Head over to BBC News Magazine, where Tom de Castella takes an in-depth look at what makes ads controversial. The article explores which themes in advertising generate the most complaints from viewers, and specifically which ads top the bill of controversy with the British public (including the spot below for Paddy Power). With key insight from Ogilvy's vice chairman Rory Sutherland & Campaign magazine's editor Claire Beale, THIS is essential reading.

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