American provider of on-demand internet streaming media Netflix are said to be in advanced talks with ITV, upon their imminent UK & Ireland launch.
Potentially taking on current home entertainment competitors Sky, BT Vision, Virgin Media and Lovefilm, Netflix are said to have already agreed UK film rights deals with studios MGM, Lionsgate, Momentum & Warner Brothers.
Looking beyond film, they are now in talks with ITV (after negotiations with Channel 4 stalled earlier this year), in order to gain access to the terrestrial broadcaster's enormous catalogue of television content. Watch this space...
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