Wednesday, 11 May 2011


Today sees the launch of Project Ocean at London's premiere retail destination, Selfridges. The project is an initiative by the Zoological Society of London (ZSL), who are partnering with the luxury department store to bring attention to the crisis facing the world's oceans.

Selfridges will be stocking their shelves (for the first time in history) with sustainable-only fish, and dedicating its infamous window displays to conservation.

They have also teamed up with some of the world's hottest designers & artists to promote the campaign. Katharine Hamnett, Stephen Webster & Tabitha Simmons have all created exclusive collections to raise funds and awareness, and encourage people to eat fish from sustainable sources. Click here for more info.

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