Wednesday, 21 December 2011


Dearest readers, the generic stock image above signifies a new beginning for Today marks the day we wave goodbye to Blogspot, and say hello to our brand new home on the newly redesigned HOME.corp website.

As of this very moment, head HERE for all future posts. 

Monday, 19 December 2011


Here comes another great interactive video from Arcade Fire for new single Sprawl II (Mountains Beyond Mountains). Below is the traditional version, directed by Vincent Morisset, but head here for the interactive version, where your webcam will be automatically activated, and where your every moves will be reflected into the promo. Fun stuff.

Friday, 16 December 2011


Our directors are keeping everyone looking young and feeling fresh this week, what with Lucy's latest Garnier UltraLift spot, and now our very own Howard Greenhalgh's brand new ad for Dove Men+Care deodorant:

Thursday, 15 December 2011


Oscar-winning writer/director Sofia Coppola's been roped in to shoot the campaign video for H&M's next designer collaboration, with cult Italian design house Marni.

The ad, which was shot this week in Marrakech, will air online and on TV early next year, and the collection will be in stores on March 8th 2012 (but you already knew that). 

To be honest, it's nice to see H&M venturing away from their preferred director Johan Renck for their designer campaigns. He is undeniably talented, but the spots have become a little predictable. We're looking fwd to seeing Coppola's take very soon.


Today we are loving the high-camp, 70s Charlie's Angels vibe of anonymous indie DJ duo Flight Facilities' brand new single, Foreign Language.

The brilliant promo is directed by Dimitri Basil and Laura Gorun, and you can get the track here.

Wednesday, 14 December 2011


John Cameron Mitchell has a bit of fun with Dior's fifth instalment of the Lady Dior films, starring Marion Cottilard as a pampered starlet who whinges a bit, and then loses it a bit. Nothing revolutionary here, but it did make us chuckle. 

Tuesday, 13 December 2011


Check out our very own Lucy Blakstad's latest ad for Garnier UltraLift! Starring the lovely Davina McCall, the spot shines a light on UltraLift's customers; real women, real beauty, and real feedback.

Look out for this campaign on your TV very soon, and enjoy Lucy's director's cut below now. Hurrah!

Monday, 12 December 2011


Today we are loving British designer (and Central St Martins alum) Neil Barrett's new fashion short, Blurring The Borders. The film was created in collaboration with Dazed to celebrate the launch of his new webstore

Music is kindly provided by none other than Jamie xx, styling by Katie Shillingford, and stars models Andrej Pejic, Nastia and Thomas Penfound. Have a look:

Friday, 9 December 2011


Lovely readers, this is your 7-day warning! You have until Thursday next week to submit your Hipstamatic snaps of hearts into the Art For Heart's Sake competition. 

The top 100 submissions will be printed, framed and auctioned off at a special event in a Central London gallery in the lead up to Valentine's day - and absolutely all of the proceeds will be donated to Kids Company

Head here for a full recap on this, and check out some of the brilliant shots already submitted above & below. Excellent stuff.


Here's a little something festive from funny man Adam Buxton, celebrating the unique art of television advertising at Christmas...

Wednesday, 7 December 2011


Here's one for the drawer marked 'Cheap, Cheerful & Lovely' - the brand new vid for Cat's Eyes's latest single, The Best Person I Know.

Renowned artist Ron Arad allowed Cat and her band to use his silicon curtain installation, which was on display at the Roundhouse last summer (but you already know all about that because we blogged about it in August), and we think the resulting promo is an unassuming little gem. Have a ganders:

Tuesday, 6 December 2011


Last week, the HOME.corp team paid a visit to the Fight for Peace academy in North Woolwich, East London. Our Managing Director Emily Bliss first met FFP founder Luke Dowdney over the summer this year and was hugely inspired by the achievements and limitless ambition of his entire team. The more we found out about LUTA as a social enterprise that not only manufactures high quality fight and training wear, but also shares its profits with Fight for Peace, the clearer it became that we simply had to be involved.

Our expertise and contacts within the marketing and advertising world are currently being put to very good use, and we couldn't be more exited to see just how far the LUTA brand will go within the next few months. In the meantime, we were keen to get a deeper understanding of just how Fight for Peace functions, and so we headed to the academy for a closer look.

We met with some incredible young people who talked us through their journey with FFP, the project's ethos and how it's affected their lives. The impact is clear, and seeing their work in action genuinely helped put into focus just how positive and widespread FFP's reach is within communities that suffer from crime and violence. Through boxing, martial arts, education and a strong system of mentoring from the young people themselves, there's an undeniable sense that Fight for Peace has a first-hand understanding of its community's needs, both in London and Rio de Janeiro.

We got to witness a Muay Thai training session led by the much respected Daniel Sams, first hand, which is an experience we're not likely to forget. The focus and energy at work is impressive, and the discipline required to channel all of that energy into a constructive and empowering outlet is truly inspiring. In turn, we left the academy with an even more focussed and determined mindset with which to serve the LUTA brand. Watch this space.

Monday, 5 December 2011


Well this is fairly unpleasant to watch if you're a smoker, but it is also brilliantly done and effective. Head here for help & more info from Quit.

Friday, 2 December 2011


Head over to BuzzFeed for a look at their selection of the 45 most powerful images of 2011, which includes shots of the devastation left after the tsunami in Japan (below), Chile's Puyehue volcano erupting (above), and a woman jumping out of a building of fire during the London riots (below below). 

Thursday, 1 December 2011


Brit icon Kate Moss does Brit icon David Bowie on the brand new January cover of French Vogue, shot by Mert & Marcus. Not the first time this has been done (see below), but we like it all the same.

(2015) QUILT

Brilliant effort from the (RED) team, celebrating World Aids Day (which is today) with a virtual quilt of pledges

Their aim is to provide treatment to the millions who need it, drastically reducing new infections, and virtually ending the transmission of HIV from mothers to babies by 2015.

Add your panel to the (2015) QUILT, make a pledge, and receive a free Christmas track from The Killers as a thank you! You can also buy their (RED) Christmas EP here.