Wednesday, 13 July 2011


Take That's new video is a bit fancy, isn't it readers? We jest of course, it's only photographer & director Sharif Hamza's new fashion short. (And if you haven't seen Take That's video for The Flood chances are you didn't find that 'joke' remotely funny).

The film stars a mixed cast of models and college rowers, and here's what Sharif has to say about it: “Rowing has always seemed to be somewhat elitist to me; something that everybody recognizes, but a privileged few actually get to experience. I also associate that with the world of fashion. So the context was ideal." (quote source: Nowness).

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