Thursday, 15 September 2011


MTV celebrated its 30th birthday recently (remember?). Coincidentally, it's also been 30 years since the discovery of the AIDS virus. Having worked at the forefront of popular culture for so long, and being so actively involved with their Staying Alive campaign, it was only fitting that the music channel should mark the event with a creative bang.

MTV RE:DEFINE is an exhibition of 30 powerful artworks (pictured above & below) by 30 world-renowned artists, which will be up for auction on 24th September at the Goss-Michael Foundation in Dallas (bids will also be accepted online). 

100% of the proceeds will go to Staying Alive, which encourages and empowers incredible young people around the world who are devoted to raising HIV/AIDS awareness & prevention. Click here for more info.

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