Thursday, 15 December 2011


Oscar-winning writer/director Sofia Coppola's been roped in to shoot the campaign video for H&M's next designer collaboration, with cult Italian design house Marni.

The ad, which was shot this week in Marrakech, will air online and on TV early next year, and the collection will be in stores on March 8th 2012 (but you already knew that). 

To be honest, it's nice to see H&M venturing away from their preferred director Johan Renck for their designer campaigns. He is undeniably talented, but the spots have become a little predictable. We're looking fwd to seeing Coppola's take very soon.

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