SOFIA COPPOLA + H&M + MARNI

Oscar-winning writer/director Sofia Coppola's been roped in to shoot the campaign video for H&M's next designer collaboration, with cult Italian design house Marni.

The ad, which was shot this week in Marrakech, will air online and on TV early next year, and the collection will be in stores on March 8th 2012 (but you already knew that). 

To be honest, it's nice to see H&M venturing away from their preferred director Johan Renck for their designer campaigns. He is undeniably talented, but the spots have become a little predictable. We're looking fwd to seeing Coppola's take very soon.

H&M + MARNI

With the lucrative Versace collection barely under their belt, retail giant H&M have already announced next Spring's designer collaboration with Italian label Marni. 

As per, the line will feature men and women's pieces that embody the trademark, inventive prints and spirit of Marni's designs, and will be available from 8th of March 2012 in over 260 stores worldwide. Here's a word from Founder and Creative Director Consuelo Castiglioni:

EBAY POP-UP SHOP

Beloved online floggers of any old tat ebay are opening a pop-up store in London! Brand agency Push UK have organised a temporary Christmas-themed retail space, which will open its doors on Soho's Dean Street next week (1st - 5th December).

The shop will feature 'buy it now' products only, which customers can purchase by scanning QR codes in-store with their smart phones. The goods will be divided into 'him', 'her' and 'family' sections, with a separate welcome area, where punters can use iPads to shop until they drop. Click here for more info.

TOPMAN: 16 & 27

High-street lovers, rejoice. Fast-fashion menswear powerhouse Topman are launching their very own men's fragrances on the 22nd September at the Oxford Circus flagship store.

Entitled 16 and 27, the two scents (+ accompanying grooming range) took five years of research & development, and were created by Agent Provocateur perfumer Azzi Glasser. Expect notes of bergamot, poivre, amber & musk at the heart of 16, and anise, nerolli and nutmeg for 27.

Here's the film accompanying the campaign, which boasts an painfully predictable inspired bit of monologue towards the end.