Ever wondered how an entire nation goes about rebranding itself? Well, wonder no more. Head over to Brand Republic for a very interesting yet slightly bizarre account of how America is planning to give itself a brand refresh, via a new tourism body called Brand USA.
The creative team at Converse have taken their iconic Chuck Taylor trainers and turned them into a living work of art for their latest project, The Canvas Experiment.
A 3.6 by 5.5 meter wall (or 'canvas') made out of 480 motorised pairs of shoes has been erected, creating an interactive screen with which the brand are "pushing the boundaries of independence and creativity".
Check out the videos below to see what they've done with it so far, which includes a playable version of the arcade classic Space Invaders, with the pixels in the game represented by shoes of varying colours flipping back and forth.
