Naomi Campbell was said to be shocked by Cadbury's new Dairy Milk Bliss ad, which compares the Brit supermodel to a bar of chocolate. The Advertising Standards Authority received 4 complaints saying that the ad was racist, but have ruled this out today, stating that the campaign does not breach the advertising code relating to racism.
Cadbury initially defended the ad, insisted it was intended as a tongue-in-cheek play on her reputation as a diva and had nothing to do with her skin colour, but later took legal advice and eventually withdrew the campaign, making a public apology on its corporate website.
No comments:
Post a Comment