Wednesday, 27 April 2011


Social media juggernaut Facebook has launched a new community, entitled Facebook Studio, where ad agencies can display, review & comment on their work. Creatives from agencies, PR companies and media strategy companies will get to share their campaigns and learn exactly what it takes to create a successful page for a brand.

The campaigns will be arranged into assorted galleries: most recent, most shared, region & language, and finally ranked based on what your own friends have to say about them. Some of the UK agencies already involved with the project include Maxus, LBi and MEC.

The initiative makes sense for Facebook, and will no doubt prove an invaluable tool for ad agencies. Whether Joe Bloggs will take any notice remains to be seen.

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