HOLY MOLY!

Former Big Brother producer Endemol has bought a 50% stake in acidic celeb gossip website Holy Moly! The site started 9 years ago and competed with the likes of Popbitch with its own brand of irreverent content. 

The deal sees the secret identity of Holy Moly!'s founder formally unveiled for the first time, one Jamie East, former lead singer of The Beekeepers and son of former Sky Sports executive Trevor East. Expect the site to expand into TV, music, fashion & film after this significant investment by Endemol. Here they are fannying around with Alan Sugar.