Tuesday, 1 February 2011


Nike have partnered with NBA giant Kobe Bryant for a collection of sportswear & basketball essentials, including a new trainer, the Nike Zoom Kobe VI. The collaboration is getting a 6-minute ad/film entitled Black Mamba, and they haven't gone for subtle. Robert Rodriguez directs, Bruce Willis features, as does Kanye West. What more could you want? Here's the trailer:

And here's Kobe elaborating on the project with the LA Times:

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